Install the Lumon8 tag
One tag, installed once, does everything: verified schema, AI crawler visits, AI-referral attribution, and lead receipts. Five minutes with Google Tag Manager, or forward this page to your website provider.
Your exact tag lives in your dashboard under Schema or AI Traffic (it contains your business ID). It looks like this:
<script async src="https://app.lumon8.ai/embed/YOUR-BUSINESS-ID"></script>
async it never blocks page rendering. Full details in our Privacy Policy; your website provider can read the script source directly at the URL above.Option A — Your own Google Tag Manager (fastest if you have access)
Works on every dealer website platform. If your site has GTM (most do), you don’t need your website provider at all, and a GTM-delivered tag verifies exactly like a hard-coded one:
- Copy your tag from Dashboard → Schema (or AI Traffic).
- In tagmanager.google.com, open your site’s container and click Add a new tag.
- Name it Lumon8 tag → Tag Configuration → Custom HTML → paste the tag.
- Under Triggering, choose All Pages.
- Click Save, then Submit → Publish.
That’s it. Open your website in a normal browser tab once — the tag shows as live in your dashboard after the first real visitor’s browser loads it (crawler visits and AI-referred sessions accumulate over the following days).
Option B — Managed via Google Tag Manager (recommended for dealers with a website provider)
Don’t have GTM access, or don’t want to touch it? We can hand you a Google Tag Manager container we manage that already contains the tag. Your website provider installs that container snippet once (the most familiar request in the industry, so it clears fast), and every later update to the tag happens on our side. Nothing else to schedule, and never another ticket. Ask for it in Dashboard → AI Traffic → Google Tag Manager; the snippet your provider gets looks like this (your container has its own ID):
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXXXXX');</script>
<!-- End Google Tag Manager -->
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-XXXXXXX"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->The dashboard also builds the matching provider request for you (same shape as the one below, with the container snippet in place of the tag).
Option C — Through your website provider
Every dealer platform accepts third-party scripts; most handle it as a quick support request. The ready-made request below covers the tag and AI-crawler access in one ticket. Find your platform:
Dealer.com
- If you have access: ControlCenter → Website → Settings → Tracking Codes / Custom Scripts, add the tag site-wide in the header.
- Otherwise: send the request below to your Dealer.com performance manager — a routine request they complete same-week.
DealerOn
- Submit the request below through your DealerOn account manager or a support ticket. Ask for the script to be added site-wide (all pages) in the head.
Dealer Inspire (Cars Commerce)
- Email your Dealer Inspire support contact or performance manager with the request below. They place third-party scripts through their tag system on all pages.
Sincro / CDK Global
- Open a support request with your Sincro/CDK rep asking to add the tag site-wide. GTM (Option A) is usually faster on CDK sites if you have container access.
WordPress or custom site
- Paste the tag before the closing
</head>tag in your theme (or use a header-scripts plugin). Site-wide, all pages. - If your site enforces a Content Security Policy, allow
https://app.lumon8.aiinscript-srcandconnect-src.
Copy-paste request for your website provider
Send this to your provider’s support or account manager. It’s deliberately short — providers add tags like this every day and don’t need a briefing. Replace OUR-BUSINESS-ID with the ID from your dashboard tag (or paste your whole tag over that line).
Subject: Website request for our dealership — add a script tag + allow AI crawlers on our website Hi team — two quick items for our website: 1) Please add this tag site-wide, before </head> (Google Tag Manager is fine too): <script async src="https://app.lumon8.ai/embed/OUR-BUSINESS-ID"></script> It's an async tag — no cookies, no personal data collected. 2) Please allow these AI answer engines — the ones that read a page to answer a shopper's question — in robots.txt and any firewall / bot manager (Cloudflare, Akamai, Imperva): OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User, ClaudeBot, Claude-User, Claude-SearchBot, Applebot, DuckAssistBot Plus Lumon8Bot/1.0 (+https://lumon8.ai/bot) — our own reader, not an AI engine; it checks public inventory pages daily so published counts and prices stay accurate. Reply once it's live — thanks!
If your provider asks for details
Most won’t. If they do, this covers every question — what the tag does, what it doesn’t collect, CSP, and where to review the source. Paste it as a reply.
What the tag does - Loads asynchronously (the async attribute) — it never blocks rendering or delays page load. - Injects Schema.org JSON-LD structured data describing the dealership, kept current server-side. Nothing visible changes on the page. - Records page path, referring site, and visits by known AI crawlers. - Sets no cookies and collects no personal information: no names, emails, phone numbers, form contents, or IP addresses. Attribution uses a random ID kept only in the visitor's browser storage. - Served from app.lumon8.ai. It is our AI-visibility tag from Lumon8. Content Security Policy - If the site enforces a CSP, allow https://app.lumon8.ai in script-src (the tag) and connect-src (the beacon it sends). Review - Script source (readable JavaScript): https://app.lumon8.ai/embed/OUR-BUSINESS-ID - Privacy details: https://app.lumon8.ai/privacy Verification - The tag shows as verified on our side after the first real visitor's browser loads it — no separate confirmation step.
AI crawler access
The tag measures AI traffic; it cannot create it. AI engines can only recommend a dealership whose pages they are allowed to read, so the same ticket asks your provider to make sure robots.txt and any firewall or bot-management layer allow these crawlers: OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User, ClaudeBot, Claude-User, Claude-SearchBot, Applebot, DuckAssistBot — and our own inventory reader, Lumon8Bot/1.0 (+https://lumon8.ai/bot), which reads public inventory pages once a day so counts and prices in your structured data stay accurate. Your Dashboard → Crawler Access page checks this for you.
Verify it’s working
- Open your website in a regular browser tab and click through a couple of pages.
- In Dashboard → Schema or AI Traffic, the status light turns green once the first real visitor’s browser has loaded the tag from your site. That is a verified heartbeat, not a paste check — so it is not instant, but it usually happens within minutes of your own visit.
- AI crawler visits (ChatGPT, Perplexity, Claude bots) typically appear within 24–72 hours; AI-referred visitor sessions build from there.
- What travels where: the tag’s schema is read by Google’s AI surfaces (AI Overviews, Gemini — where most measured AI shopping demand lives). ChatGPT and Perplexity don’t execute tags; they’re won through crawler access, visible content, and the sources they cite — which this platform also works on.
Not seeing the light turn green after a day? Reply to any Lumon8 email or write hello@lumon8.ai and we’ll check the installation with you. Script source: https://app.lumon8.ai/embed/YOUR-BUSINESS-ID (swap in your ID).