Terms of Service

Effective August 18, 2026 · Lumon8 LLC

These Terms of Service (the “Terms”) are an agreement between Lumon8 LLC (“Lumon8,” “we,” “us”) and the business that creates an account (“you,” “Customer”). They govern your use of the Lumon8 platform at app.lumon8.ai and related services (the “Service”). By creating an account or using the Service, you agree to these Terms on behalf of your business and represent that you have authority to do so. The Service is for businesses, not consumers.

1. The Service

Lumon8 monitors and reports how AI systems (such as AI assistants and AI-generated search results) describe and recommend your business, and provides related tools: visibility audits, market scans, competitor comparisons, alerts, structured-data (schema) and content deployment through the Lumon8 tag, corrections you approve by email, AI-referral attribution, and email and SMS reports. Some of these capabilities are presented under the name “LUMA,” our AI visibility agent; LUMA is a product feature of the Service, not a separate party. Features vary by plan.

2. Accounts

• You must provide accurate account information and keep it current.
• You are responsible for activity under your account and for keeping credentials secure.
• Agency customers may manage client businesses (“rooftops”) under their account and are responsible for having the right to do so on each client’s behalf.

3. Plans, billing, and cancellation

• Paid plans are billed in advance by subscription (monthly or annual) through our payment processor, Stripe. We do not see or store card numbers.
• Subscriptions renew automatically until canceled. You can cancel anytime through the billing portal; cancellation takes effect at the end of the current billing period, and you keep access until then. Except where required by law, payments are non-refundable.
• Downgrading or canceling may reduce plan limits (rooftops, markets, scan frequency) and disable features accordingly.
• We may change prices with at least 30 days’ notice; changes apply at your next renewal.
• Free plans and trials are provided as-is and may be changed or discontinued at any time.

4. Your content and data

• You retain all rights to the business information, website content, and other materials you provide. You grant us the license needed to operate the Service — for example, to crawl the website you connect, query AI systems about your business and markets, and generate reports for you.
• Reports, scores, and analyses we generate for your account are yours to use for your business (including sharing with your clients under your own branding on agency plans).
• We may use aggregated, de-identified usage data to operate and improve the Service; it will never identify you or your clients.

5. The Lumon8 tag

• The Service includes an optional JavaScript tag you (or your client) install on a business website. The tag (a) measures AI crawler activity and AI-referred visits, (b) inserts Schema.org structured data describing the business into the page, and (c) delivers approved corrections and content updates. By installing the tag you authorize us to serve that structured data and those updates on the website until you remove the tag or disable the feature.
• You are responsible for having the right to install the tag on each website where you deploy it, and for making any disclosures required by your own privacy policy and applicable law.
• The tag is designed to be privacy-preserving: it does not use cookies, does not collect visitor names, emails, or precise identifiers, and does not track visitors across sites. Details are in our Privacy Policy and Data Processing Addendum, which applies to tag data we process on your behalf.

6. Corrections and one-click approvals

• When we detect that an AI system is repeating incorrect information about your business (for example wrong hours or address), we may propose a correction. Some corrections are deployed automatically when they are verified against authoritative sources you have connected or made public; others are sent to you for approval.
• Approval links are sent by email (and, if you opt in, by SMS) to the account contacts you designate. Clicking an approval link constitutes your authorization for us to deploy that specific change through the tag and related surfaces on your behalf, with the same effect as approving it inside the app. Links are unique, expire, and can be used once; anyone with access to your designated inbox or phone can act on them, so keep those channels secure and keep your contacts current.
• You can revoke any deployed correction from the app at any time.

7. SMS messages

If you opt in to text messages, we will send you occasional service messages such as approval reminders and alerts to the mobile number you provide. Message frequency varies; message and data rates may apply. Reply STOP at any time to opt out and HELP for help. Consent to receive texts is not a condition of purchase. Texts are sent only within local daytime hours. Agency plans receive email-only reminders.

8. Reviews and reputation features

Some features retrieve publicly available reviews and AI-generated summaries about your business and may quote them, with attribution, in content we prepare for you. We only use quotes verbatim from public sources and we never generate or fabricate reviews. You are responsible for ensuring that any review-related content deployed on your website complies with applicable law and platform policies (for example, we do not emit self-serving review or rating markup for your business because search-engine policies prohibit it).

9. Agency plans and Conquest Audits

• Agency plans may present reports, emails, and pages to their clients and prospects under the agency’s own branding (“white label”). You are responsible for the accuracy of your branding and for your relationship with those recipients.
• Conquest Audits let agencies run audits on prospective clients and email the resulting report to a prospect under the agency’s brand. Prospect emails are sent on your behalf as your service provider: you are the sender for legal purposes, you must have a lawful basis to email each recipient (for example, a business relationship or a business-to-business communication permitted in your jurisdiction), you must honor unsubscribe requests, and you must not use the feature for unsolicited bulk email. We may suspend the feature for complaints, bounces, or abuse.
• Conquest Audits consume credits. Introductory credits are complimentary; purchased credit packs are non-refundable, are consumed only when an audit completes, do not expire while your account is active, and have no cash value.

10. Acceptable use

You agree not to: (a) use the Service to violate any law or third-party right; (b) probe, disrupt, or overload the Service; (c) resell access to the Service except as an agency plan permits; (d) install the tag on websites you do not control or represent; (e) reverse engineer, decompile, or attempt to derive the source code, models, prompts, or scoring methods of the Service; (f) access the Service by automated means (scrapers, bots, or scripts) other than through interfaces we document for that purpose, or extract, harvest, or republish reports, scores, or data at scale; (g) use the Service or its output to train, build, or benchmark a competing product; or (h) misrepresent the source of any report or email sent through the Service.

11. Third-party AI systems

The Service reports how independent third-party AI systems respond to queries at a point in time. Those systems change constantly and are outside our control. We do not guarantee any particular visibility, ranking, mention, citation, traffic, lead volume, or revenue outcome. AI answers vary from run to run and by who is asking; a quotation we show you is a record of one response at one moment, not a permanent statement by that system. Metrics such as “AI visibility score,” “Site Readiness,” demand estimates (“about N shoppers a month”), and traffic figures are informed estimates, not promises or accounting records. Where we cannot measure something (for example a website that blocks our crawler) we report that it is not scored rather than estimating a number.

12. Intellectual property

We own the Service, including its software, design, and know-how. If you send us feedback, we may use it without obligation. Neither party gets rights in the other’s trademarks except as needed for white-label features you enable.

13. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT DATA OBSERVED FROM THIRD-PARTY AI SYSTEMS IS ACCURATE OR COMPLETE.

14. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW: (A) NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOST PROFITS OR REVENUE; AND (B) OUR TOTAL LIABILITY ARISING OUT OF THE SERVICE WILL NOT EXCEED THE AMOUNTS YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM. THESE LIMITS DO NOT APPLY TO YOUR PAYMENT OBLIGATIONS OR EITHER PARTY’S WILLFUL MISCONDUCT.

15. Indemnification

You will defend and indemnify Lumon8 against third-party claims arising from your content, your installation of the tag on a website without sufficient rights or disclosures, emails or messages sent to your prospects or clients through the Service, or your violation of these Terms.

16. Termination

You may stop using the Service and cancel at any time. We may suspend or terminate accounts that violate these Terms, create security risk, or are past due after notice. Upon termination we will delete or de-identify your account data within a commercially reasonable period, subject to legal retention requirements. Sections 4, 6 (as to deployed changes until removed), and 12 through 18 survive termination.

17. Changes to these Terms

We may update these Terms from time to time. For material changes we will give notice (for example by email or in-app) at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.

18. General

These Terms are governed by the laws of the State of California, excluding its conflict-of-laws rules, and the state or federal courts located in Los Angeles County, California have exclusive jurisdiction. If any provision is unenforceable, the rest remain in effect. These Terms plus any order and the DPA are the entire agreement and supersede prior discussions. You may not assign them without our consent, except to a successor in a merger or asset sale.

19. Contact

Lumon8 LLC · hello@lumon8.ai